2010 Toyota Prius
This year had more than double the complaints of this model's typical year.
This verdict reflects complaint volume compared to this model's typical year. Recalls and safety issues below apply regardless of the verdict — always check them.
COMPLAINTS PER YEAR
View as data table
| Year | Complaints |
|---|---|
| 2000 | 4 |
| 2001 | 165 |
| 2002 | 167 |
| 2003 | 99 |
| 2004 | 610 |
| 2005 | 1051 |
| 2006 | 1439 |
| 2007 | 2003 |
| 2008 | 1497 |
| 2009 | 502 |
| 2010 | 2822 |
| 2011 | 517 |
| 2012 | 422 |
| 2013 | 408 |
| 2014 | 205 |
| 2015 | 163 |
| 2016 | 154 |
| 2017 | 91 |
| 2018 | 36 |
| 2019 | 30 |
| 2020 | 14 |
| 2021 | 6 |
| 2022 | 24 |
| 2023 | 19 |
| 2024 | 23 |
| 2025 | 16 |
| 2026 | 5 |
KNOWN PROBLEM AREAS
Percentages can add to more than 100% -- a complaint can name more than one system.
71% of complaints: service brakes — 2017 distinct reports on file, most commonly citing hydraulic and electric.
CRASH INJURY DEATHShow complaint excerpts
My car accelerated significantly on its own while I was pulling into a parking stall in a private parking lot. It caused my vehicle to jump a curb and accelerate up a dirt divider and push over a bush that was planted in the dirt divider.
NHTSA ODI report, 20240524
Also filed under UNKNOWN OR OTHER
CAR IN TWO ACCIDENTS OVER TWO YEARS BODY WAS NOT PROPERLY WELDED BACK TO THE FRAME!
NHTSA ODI report, 20171228
Also filed under POWER TRAIN and SUSPENSION
Component failed: Brake actuator and accumulator on a 2010 Toyota Prius. It is available for inspection upon request.
NHTSA ODI report, 20260827
10% of complaints: vehicle speed control — 287 distinct reports on file, most commonly citing accelerator pedal.
CRASH FIRE INJURY7% of complaints: electrical system — 194 distinct reports on file, most commonly citing instrument cluster/panel and 12v/24v/48v battery.
CRASH FIRE INJURY5% of complaints: exterior lighting — 149 distinct reports on file, most commonly citing headlights and switch.
CRASH FIRE INJURY5% of complaints: engine — 140 distinct reports on file.
CRASH FIRE INJURYSAFETY TIMELINE
Braking Performance, Hybrid Vehicle
TOYOTA IS RECALLING CERTAIN MODEL YEAR 2010 TOYOTA PRIUS AND LEXUS HS250H PASSENGER VEHICLES. CUSTOMERS HAVE EXPERIENCED INCONSISTENT BRAKE FEEL AFTER ABS ACTUATION DURING SLOW AND STEADY APPLICATION
Remedy: DEALERS WILL REWRITE THE PROGRAMMING OF THE ABS CONTROL UNIT FREE OF CHARGE. THE SAFETY RECALL BEGAN ON MARCH 3, 2010, AND IS EXPECTED TO BE COMPLETED IN LATE MARCH 2010. OWNERS MAY CONTACT TOYOTA A
Campaign 10V039000 — check if this car was fixed
SOUTHEAST TOYOTA IS RECALLING CERTAIN MODEL YEAR 2005-2011 PASSENGER VEHICLES FOR FAILING TO COMPLY WITH THE REQUIREMENTS OF FEDERAL MOTOR VEHICLE SAFETY STANDARD NO. 110, "TIRE SELECTION AND RIMS."
Remedy: DEALERS WILL MAIL TO CONSUMERS THE CORRECTED LABEL OR THE CUSTOMER WILL HAVE THE OPTION FOR DEALERS TO INSTALL THE LABEL FREE OF CHARGE. THE SAFETY RECALL BEGAN ON MAY 27, 2010. OWNERS MAY CONTACT S
Campaign 10V036000 — check if this car was fixed
GULF STATES TOYOTA IS RECALLING CERTAIN MODEL YEAR 2005-2010 VEHICLES FOR FAILING TO COMPLY WITH THE REQUIREMENTS OF FEDERAL MOTOR VEHICLE SAFETY STANDARD NO. 110, "TIRE SELECTION AND RIMS." THESE VE
Remedy: DEALERS WILL MAIL TO CONSUMERS THE CORRECTED LABEL OR THE CUSTOMER WILL HAVE THE OPTION FOR DEALERS TO INSTALL THE LABEL FREE OF CHARGE. DEALERS WILL ALSO CORRECT THE OWNER'S MANUAL. THE SAFETY RECAL
Campaign 10V035000 — check if this car was fixed
Southeast Toyota Distributors, LLC (SET) is recalling certain models interspersed through model years 2009 through 2013 as follows: model year 2009-2012 Tacoma, 4Runner, Camry, Camry Hybrid, Prius, an
Remedy: Southeast Toyota will notify owners, and dealers will test the sensitivity of the occupant detection sensors, and recalibrate them as necessary. The recall began on March 21, 2013. Owners may contac
Campaign 13V014000 — check if this car was fixed
Toyota is recalling certain model year 2010 Prius vehicles manufactured March 31, 2009, through October 9, 2009; and model year 2010 Lexus HS250h vehicles manufactured June 19, 2009, through October 9
Remedy: Toyota will notify owners, and dealers will replace the affected brake booster pump assemblies. The recall began on August 7, 2013. Owners may contact Toyota at 1-800-331-4331.
Campaign 13V235000 — check if this car was fixed
Toyota is recalling certain model year 2010 through 2014 Prius vehicles.
Remedy: Toyota will notify owners and dealers will update the software for both the motor/generator control electronic control unit (ECU) and the hybrid control ECU, free of charge.
Campaign 14V053000 — check if this car was fixed
Southeast Toyota Distributors, LLC (SET) is recalling certain model year 2010-2011 Prius and Corolla, 2009-2011 Venza, 2006-2010 Avalon, 2007-2010 FJ Cruiser, 2005-2011 Sienna and Sequoia, 2006-2011 Tacoma 4x2 and 4x4, Camry, Highlander, Tundra 4x2...
Remedy: SET will notify owners, and dealers will disconnect the heaters with copper strand heating elements and refund the purchase price of the seat heater accessory, free of charge. The recall is expected to began in January 2015.
Campaign 14V743000 — check if this car was fixed
Southeast Toyota Distributors, LLC (SET) is recalling certain 2005-2011 4Runner, Highlander, Sequoia, and Sienna, 2005-2010 Avalon and Tundra, 2006-2008 Camry Solara, 2006-2010 Highlander hybrid, 2006-2011 Rav4 and Tacoma, 2007-2010 FJ Cruiser,...
Remedy: SET will notify owners, and dealers will disconnect the seat heaters, free of charge, and refund the purchase price of the seat heater accessory. The recall began on July 14, 2016. Owners may contact SET customer service at 1-866-405-4226.
Campaign 16V396000 — check if this car was fixed
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain model year 2010-2012 Toyota Prius, 2010 and 2012 Toyota Prius Plug-in Hybrid, and 2011-2012 Lexus CT200h vehicles.
Remedy: Toyota will notify owners, and dealers will install retention brackets to the curtain shield air bags, free of charge. The recall began on October 17, 2016. Owners may contact Toyota Customer Service Department at 1-800-331-4331.
Campaign 16V487000 — check if this car was fixed
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2010-2014 Toyota Prius and 2012-2014 Toyota Prius V vehicles.
Remedy: Toyota will notify owners, and dealers will update the software for the motor/generator control electronic control unit (ECU) and the hybrid control ECU as necessary, free of charge. The recall began January 22, 2019.
Campaign 18V684000 — check if this car was fixed
Brake Actuator Valve Wear
Pedestrian alert sounds
Brake Actuator Valve Wear
BUY-SMART CHECKLIST
2010 Toyota Prius — pre-purchase inspection
- Test/inspect for service brakes issues (2017 reports on file for this year).
- Test/inspect for vehicle speed control issues (287 reports on file for this year).
- Test/inspect for electrical system issues (194 reports on file for this year).
- Verify recall 10V039000 (service brakes, air) has been completed.
- Verify recall 10V036000 (equipment) has been completed.
- Verify recall 10V035000 (equipment) has been completed.
- Verify recall 13V014000 (air bags, seats) has been completed.
- Verify recall 13V235000 (service brakes) has been completed.
- Verify recall 14V053000 (electrical system, hybrid propulsion system) has been completed.
- Verify recall 14V743000 (seats) has been completed.
- Verify recall 16V396000 (seats) has been completed.
- Verify recall 16V487000 (air bags) has been completed.
- Verify recall 18V684000 (hybrid propulsion system) has been completed.
OTHER YEARS OF THIS MODEL
BEST YEARS
WORST YEARS
FAQ
Is the 2010 Toyota Prius reliable?
Based on NHTSA complaint volume compared to this model's typical year, the 2010 Toyota Prius is rated "significantly worse".
What are the most common problems with the 2010 Toyota Prius?
The most-reported component is service brakes, accounting for 71% of complaints on file.
How many recalls does the 2010 Toyota Prius have?
10 recalls on file for this model year.
Data updated 2026-09-01 · Complaints are unverified owner reports filed with NHTSA, not independently verified defects. Methodology.