2023 Toyota Prius Prime
Only 3 complaints on file — too few for a fair verdict.
This verdict reflects complaint volume compared to this model's typical year. Recalls and safety issues below apply regardless of the verdict — always check them.
Only 3 complaints on file — too few for a fair verdict. The data below is complete but unranked.
COMPLAINTS PER YEAR
View as data table
| Year | Complaints |
|---|---|
| 2017 | 32 |
| 2018 | 15 |
| 2019 | 8 |
| 2020 | 16 |
| 2021 | 10 |
| 2022 | 8 |
| 2023 | 3 |
| 2024 | 11 |
KNOWN PROBLEM AREAS
Only 3 complaints on file for this model year -- too few to rank by share. Raw counts only, below.
1 of 3 total reports mentions: latches/locks/linkages.
Show complaint excerpts
The contact owns a 2023 Toyota Prius Prime. The contact stated that upon approaching the vehicle after it had been parked and turned off in the garage, the contact noticed that the hatch door was opened.
NHTSA ODI report, 20250130
1 of 3 total reports mentions: exterior lighting.
Show complaint excerpts
The contact owns a 2023 Toyota Prius Prime. The contact stated while driving 40 MPH with the headlights activated, the low-beam headlights were not providing adequate illumination to light the sides of the roadway properly.
NHTSA ODI report, 20241003
1 of 3 total reports mentions: electrical system.
Show complaint excerpts
There is an unexplained loss of 12V power from the 12V battery, and the car will not start. This was reported to the local Toyota dealership on 12/5/25. The car had to be jumped in order to drive it to the dealership/service department.
NHTSA ODI report, 20260223
SAFETY TIMELINE
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius and Prius Prime vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly.
Remedy: Dealers will replace both right and left rear door opener switches, free of charge. Owner letters were mailed August 9, 2024. Owners may contact Toyota customer service at 1-800-331-4331. Toyota's numbers for this recall are 24TB06 and 24TA06.
Campaign 24V274000 — check if this car was fixed
Gulf States Toyota, Inc.
Remedy: GST will mail new labels to owners, free of charge. Owner notification letters were mailed September 16, 2024. Owners may contact GST customer service at 1-800-444-1074. GST's number for this recall is 24R2.
Campaign 24V548000 — check if this car was fixed
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2026 Toyota, Lexus, and Subaru Solterra vehicles equipped with a Panoramic View Monitor (PVM) system. Please see the recall report for a complete list of models.
Remedy: Dealers will update the parking assist software, free of charge. Owner letters were mailed January 2, 2026. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 25TB13 and 25LB06.
Campaign 25V744000 — check if this car was fixed
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius Prime, 2023-2026 Prius, and 2025-2026 Prius Plug-in Hybrid vehicles.
Remedy: Dealers will modify the rear door switch circuits, free of charge. Interim letters notifying owners of the safety risk were mailed March 26, 2026.
Campaign 26V049000 — check if this car was fixed
BUY-SMART CHECKLIST
2023 Toyota Prius Prime — pre-purchase inspection
- Test/inspect for latches/locks/linkages issues (1 reports on file for this year).
- Test/inspect for exterior lighting issues (1 reports on file for this year).
- Test/inspect for electrical system issues (1 reports on file for this year).
- Verify recall 26V049000 (electrical system, latches/locks/linkages) has been completed.
- Verify recall 24V274000 (electrical system, latches/locks/linkages) has been completed.
- Verify recall 24V548000 (equipment) has been completed.
- Verify recall 25V744000 (back over prevention) has been completed.
FAQ
Is the 2023 Toyota Prius Prime reliable?
There isn't enough NHTSA complaint data on file yet to give this model year a verdict.
What are the most common problems with the 2023 Toyota Prius Prime?
The most-reported component is latches/locks/linkages:fueling/charging door/hatch/port, accounting for 33% of complaints on file.
How many recalls does the 2023 Toyota Prius Prime have?
4 recalls on file for this model year.
Data updated 2026-07-11 · Complaints are unverified owner reports filed with NHTSA, not independently verified defects. Methodology.